The Approach: Focus on the goal    Although our brief indicated to just add a pop up after a load of laundry was initiated asking users if they wanted to donate to Habitat for Humanity, we decided to develop the functionality further in order to accomplish the goal. We were thrilled by the opportunity to create something more meaningful. 
       The Framework: Setting the design direction   Through sketching and  storyboarding , I generated ideas about the arrangement of UI, functional and data elements, and interactive behaviors. 
       Detailed Design: Introducing ... Connect to Care  The look and feel stayed consistent  to  what was being designed for the campaign. The main screen was designed to allow users to get a detailed overview of what Connect to Care is. In the final design Connect to Care was a tab always visible for users. 
Screen Shot 2017-01-22 at 5.42.50 PM.png
    Over $100,000 were donated in the first 3 months. 
prev / next