I paid close attention to hierarchy, typography and illustration in order to create a connected and organized experience. To increase visual impact and give the homepage a sharper point of view, I focused on one lead article, followed by secondary and tertiary articles. To build out this hierarchy, it was essential to have a solid grid in place to form the backbone of the design and give pages their structure.
The redesign creates hierarchy within articles, allows users to consume more articles at once, and allocates space for Intercom product branding. The sticky nav allows users to quickly navigate from one vertical to the next. Having "newsletter signup CTA" in the sticky nav bar also caused increase sign ups. Lastly, the use of pagination allowed articles to load at a much faster pace.
View the design from when it launched here