Nearly 9.2k minutes spent on Medium, roughly 153 hours from users clicking through marketing efforts with direct traffic. 20% increase in new sign-ups through the politics collection.
The video ads were shown in front of 700k eyeballs. About 130k views completed and had a 21% completion rate.
Engagement on Social Media
Social media and ad traffic contributed to a third of the total traffic to the Politics Collections (about 157k views total).